People preach on and on about how to make your work at home business a success. You need to have the right product at the right price with a website that hosts all the bells and whistles, and your marketing campaign should be this way and that way. It’s enough to make your head spin. With so many businesses trying all these tactics and still failing in their home business, it makes you wonder if all this advice really makes sense at the end of the day. Well yes, but on the other hand no.The guru’s preach about having all the right “stuff,” and do need them, but that isn’t what is going to carry your business forward. Setting yourself apart from your competition is about more than just “stuff.” The majority of home business entrepreneurs focus on the wrong things when setting up their unique selling point.You are never going to have the “perfect” product. Even if you came close, hundreds will have the same or something similar, so you can’t rely on product as your unique selling point. How about price?That’s risky business. Price yourself too high and few will be able to afford your product. However, going too low means you are operating at a loss. Since you can’t afford to price yourself out of the market, you’re stuck staying within the pricing parameters set by others within your niche.The only thing that separates you from your competition, the only thing that you can truly use online as a unique selling point for your work at home business is your service.The way you treat your customers has a greater impact than the product you offer. It’s what makes some businesses stand apart from others in their industry. Take Dell for example, are their computers better than any other company-no! But they offer unbeatable service. Their checkout process is efficient and uncomplicated and they continue to offer great service even after the purchase is complete. I bought a laptop from them and the process was so friendly and simple that I was tempted to purchase more accessories.You see, great service is what makes people want to buy. Not just once, but over and over again.Yes, you need a satisfying product, at a satisfying price, on an easy to navigate website. But if you look at the bigger picture it’s not because some work at home guru says so, it’s because that’s how a good home business is run.Everything from offsite marketing to the “thank you” note that goes out after the purchase should tie in together, be hassle free and free of error. Online you only get one chance, and online shoppers are not embarrassed to leave their shopping carts and look for someone who can make things easier.They want to know they can trust you, and when they take the time to buy a product they’ve never smelt, felt or, in some cases, even seen they are putting a lot of faith in you. Don’t let them down.You have to deliver above satisfactory service, and exceed the expectations of your customers, or every consumer blog will hear about how much of a headache you are.If you have put profits before people, I can guarantee you are either not earning what you want or are leaving money on the table.Consider carefully what kind of service you offer. How do you rate yourself? Now set up a poll and find out how your customers rate you. Is your site up to date and easy to navigate? Do they feel confident doing business with you? Find out how you stack up to your competition and then make the necessary changes.Your service is so important online. It’s the only thing that can make you a real leader in your niche.
10 1月 2013