From the outside, it may look like the perfect ideal that anyone wants. For example, I’ve had people tell me that I’ve got the best of both worlds; that I have a home-based business as a freelance writer and I get to be with my kids all the time. They perceive that my freelance writing career comes with no worries, there’s not much ‘running around’ to do because my home-based business is a pretty ‘straight-forward’ one and that my kids are angelic all the time.How I wish it was all true.You see, as a freelance writer with more than ten years of experience in my pocket, I dare say that anyone with a home-based business can tell you that it’s impossible to start a business, yes, even if it’s just a small home-based business, without some planning. Because there’s a certain amount of passion and emotion that you’re going to be pouring into this home-based business of yours, you’ll certainly be yanking all your hair out trying to make sure that there aren’t any loopholes and that it would run as smoothly as a yacht on a hot, sunny, cloudless day.Never truly prepared for your home-based businessAs with becoming a parent, you can never be truly prepared for your home-based business. That’s the sad truth about life, about a freelance writing career and also about your home-based business. What you’ve planned for your home-based business may not roll out the way you have planned it to roll out and along the way, you will discover that you could burn all those strategic marketing and online marketing plans that you’ve painfully drawn up without causing a dent in the way your home-based business works.But does this mean you ought not plan your business at all? That if you’re a freelance writer like me, you can start pounding on every door that you see, asking to be hired as their writer or blogger?Essential to write a marketing and business plan even for home-based businessesFar from it, I’m afraid. As unpredictable as it is, it’s still essential for home-based business owners to write out and plan their home-based business’ marketing strategy. No ship can sail without knowing where they’re heading and if you head in blindfolded, you’d better be ready for a surprise, then. It’s ‘good luck’ to you!And if you’re thinking, ‘I don’t have anyone to answer to apart from…well, myself, what’s there to worry?’ but that’s what the whole worry is about. This makes your whole home-based business a very direction-less and eventually a very messy one. And the worst thing is that one fine day, you would start comparing your own home-based business with others and realize that they’re doing much better much faster – where did you go wrong and then you remember the marketing plan that you burned.The way the home-based business works will change all the timeBut this is the way business works – you’ll need to change and revise all the time but it DOES NOT mean that you can do away with planning out your home-based business. There are consequences to think about, a back-up plan and a strategy that you can fall back on.One fine day, you will revise your home-based business, work on it, see that something’s not working, revise it, work on it, do it….well, until you feel that everything’s okie dokie.And then something goes wrong.Believe or not, this is the way the world works…this is the way your home-based business will work as well. And you’ve got to learn how to deal with this…but not without a marketing strategy and a home-based business plan.Just be ready for it.
23 12月 2012