Any overall marketing plan for a home business should include a variety of methods to get your site in front of targeted prospects. Your goal should be to maximize the volume of quality prospects by providing meaningful content that is in demand. If you provide information or products that are of interest to someone, they will come back for more and more. It’s a matter of supply and demand. After all, selling on the internet, whether as an affiliate or with your own product, is a numbers game. Through your efforts to get the message out there, you first get those prospects that initially click on your site or call or send you an email to see what you are offering. Some percentage of those will “Opt In” to obtain more information. These prospects may visit your site several times before making a buy decision. Finally, some percentage of these “Opt Ins” will buy. More initial inquiries (if targeted) translates to more Opt Ins which ultimately results in more sales. Some ideas on how to generate the initial interest to visit your site follows.Classified Ads, both free and paid can get the word out to thousands of prospects. Blaster programs can publish your ad to hundreds of sites at one time. Focus on a short keyword rich message that will lead people to your site.Blogs are a great way to contact people with similar interests to yours. The feedback from people reading your blog will help you focus on your message and many times develop a prospect.Writing meaningful Articles about different aspects of your main message are critical in establishing you as an expert in your field. If you provide interesting content that helps or teaches the prospect, they will come back for more.Press Releases announce your new business or individual offering and are published by a wide variety of sources at little or no cost. You can provide a detailed description of your offering with keyword rich content and multiple contact methods. Your site url, email address, phone number, blog url etc. can be provided.Newsgroups are on-going streams of postings relating to an initial posting (ad, article, press release) bringing together people with similar interests and allowing an on-going conversation about related subjects. It is a great way to meet potential prospects interested in your message.Direct Mail is an inexpensive way to get your message to a targeted list of potential customers. Post cards are a good option. For the cost of the card stock, printing and post card stamp, you can provide a detailed, keyword rich message offering multiple options to gain access to you or your site.Pay Per Click advertising with Google AdWords, yahoo Overture and others is probably the most expensive way to advertise other than TV or Radio. The advantages of using this method are that you only pay when someone clicks on your site and these services provide useful statistics regarding the most effective keywords and click through rates for the various ads and keywords. By monitoring your PPC campaigns you can modify your ads, add and delete keywords and determine the effectiveness of each ad.Utilizing the combination of the above will also improve your position on most of the web browsers. They like to see articles, ads, press releases etc. relating to your web site. The more extensively these methods are used, the better.
30 9月 2012