When we first start a business it is tempting to do whatever it takes to get paying customers as quickly as possible. Here are a few things that you want to avoid doing the first year to make sure your business will succeed.It is very tempting to try and make friends and give discounts in order to get customers. The problem with this is you can find yourself lowering your price so much that it will wind up costing you money instead of making you money. Be sure to keep your prices as close to the prices you’ve set as you can. You must instead focus on adding value. Give as much as you can in use value. Compared to your price, your offer must be a real bargain. It has to be irresistible. One thing you can do is offer customers a package deal where they get a substantial discount on each if the item they purchase from you. Just make sure to figure out your costs and make sure the discount will not make it so you are not making a profit.Another thing you want to avoid is spending too much money on advertising. Look for the best deals you can find in advertising, or free advertising. There are many inexpensive advertising methods that are actually more effective than spending hundreds of dollars in your local newspaper. Before making any decisions on advertising, spend as much time as necessary checking out all the different methods of advertising and choose the ones that are the most effective and cost-efficient.You want to be sure and focus on your target market for your products or services. It will do you absolutely no good to advertise in places where people are not looking for your services. Spend as much time as you need to figure out what your target market is and find the most targeted advertising you can for your business.Another mistake that can be made in the first year is spending too much money on your startup costs. If you do not need all brand-new equipment, then do not purchase it. Try to save money wherever you can. By starting your business with the lowest startup costs possible and then expanding gradually you have a much better chance for success.Do not avoid using the phone to make contacts. This is one of the most efficient forms of advertising. I getting on the phone and making contacts with people in your target market you will have a better chance to get your business started by gaining customers without spending money on advertising. It is much easier to get a customer interested in your product or service if you have them on the phone and sending out a flyer or mail that is easily tossed in the trash. People want to talk to you about what you offer, and why it will help them with their business.If you follow these simple rules, you will have a much better chance for success in your first year of business.
30 12月 2012
Work at Home – Mistakes You Want to Avoid to Keep Your Business Successful (3)
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